Reaching Out with New Move-in Gifts - We’re thinking outside the BAG!
Andrew Carr, Outreach Director at the Hammond Campus, and Josh Evans, Oakleaf Connections Pastor, recently came together to develop a very creative method to reach and connect with people moving to our community. The ingenious idea was the creation of a “new move-in bag.” What better way to welcome new families to our area than with a thoughtful and useful gift? Research indicates that literally hundreds of families move to our area each year and the new home construction around us bears this out.
Beginning with our official Trinity logo gift bags (that was the easy part), the team explored many ideas to make a successful outreach tool. The result was to place a small potted succulent plant in the bag as a gift, as well as information about our church and a note of welcome to the community.
Assembly lines began putting together the bags, and the next step was creating a plan to distribute them. So, how did this unfold? Announcements during services invited our church family to participate by picking up gift bags to deliver to their new neighbors. Word was spread on social media. Trinity’s members were eager to participate, and bags were quickly picked up after church, far exceeding our expectations. Our people were so energized that multiple bags were taken, and our teams were pressed into producing more bags than were originally anticipated.
explains Josh. “It didn’t take a lot of convincing because our people, our church family, are passionate about outreach. It was encouraging to see everyone excited to get involved.”
In the short span of a few weeks, over 300 gift bags have been distributed. Many receiving the gift bags have called to say thanks and to ask for information about our church. Andrew and Josh believe this will result in further interest over the coming months, and that the effect will be long term as families settle in and look for a church home or perhaps have a need.
In terms of numbers, this campaign appears successful. However, the greatest success might be seeing so many people in our church engaged in connecting with those outside our church. Andrew sums it up this way,
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